The growth in mobile devices, channels and methods is exponential – yet the use of mobile phone penetration has become constant. Brands need to seize this opportunity as quickly as possible. One way they can do so is through a mobile app marketing strategy that matures at the same pace with other parts of the business – it needs integration into every strategy.
Mobile Apps Pave a Path to Immersive Customer Experience
1) Mobile apps can provide an immersive customer experience by delivering engaging content and notifications directly to users’ devices.
2) Apps can also enable businesses to track customer behavior and preferences, and collect data that can be used to improve the overall customer experience.
3) Finally, mobile apps can help businesses build loyalty and relationships with their customers by providing ongoing value and personalized service.
Cost of Developing an App
1) Development Costs
– There is no simple answer when it comes to the cost of developing an app. It can range anywhere from a few hundred dollars to a few million, depending on the complexity of the app and who you hire to develop it.
– If you’re working with a big company or have a lot of money to spend, you can expect to pay top dollar for the best developers out there.
– But if you’re on a budget or just starting out, there are ways to get your app made for less. You can look for cheaper alternatives to hiring full-time developers, like using freelancers or using pre-made templates.
– The important thing is to figure out how much you’re willing to spend on your app and then find the development solution that fits within your budget.
2) Precise Customization
When it comes to mobile apps, precise customization is key. You need to make sure that your app is designed for your specific target audience and that it meets their needs. Take the time to research your target audience and understand what they want from a mobile app. Then, work with a professional designer to create an app that is tailored to their needs.
Creating a customized mobile app can be a big investment, but it will pay off in the long run. Your app will be more successful if it resonates with your target audience and provides them with the functionality they need.
3) Diversity
When it comes to mobile app strategy, one of the most important considerations is diversity. There are a number of different ways to approach this, but the key is to have a plan that allows you to take advantage of the different types of devices and platforms out there.
One approach is to develop separate apps for each platform. This can be effective if you want to tailor the experience specifically for each platform, but it can also be costly and time-consuming. Another option is to develop a single app that can be installed on multiple platforms. This can save you time and money, but it might not offer the same level of customization.
Ultimately, the best approach depends on your specific needs and goals. But whatever route you choose, make sure you take diversity into account from the outset.
4) Cross Platform Approach
When it comes to mobile app development, there are two main approaches that businesses can take: native or cross-platform. With a native approach, businesses develop and release separate versions of their app for each different type of mobile device. For example, a business would have one version of their app for iPhones and another version for Android devices. The main advantage of this approach is that it allows businesses to tailor their app specifically for each type of device, resulting in a better user experience. However, the downside is that it can be very costly and time-consuming to develop and manage multiple versions of an app.
With a cross-platform approach, businesses develop one version of their app that can be used on any type of mobile device. The advantage of this approach is that it is much less expensive and time-consuming than developing multiple native apps. However, the downside is that cross-platform apps often don’t perform as well as native apps because they are not designed specifically for each type of device.
So which approach should your business take? It really depends on your specific needs and goals. If you want to release your app quickly and cheaply, then a cross-platform approach may be the best option. However, if you want to create the best possible user experience, then a native approach may be worth the extra cost and effort.
5) Social Media Integration
When it comes to social media integration, there are a few things you need to consider. How will users be able to share content from your app? What platforms will you integrate with? Will you allow user-generated content? Knowing the answers to these questions will help you better map out your mobile app strategy.
If you want users to be able to share content from your app, you’ll need to make sure that it is easily shareable. This means using standard URL formats and implementing sharing buttons within the app itself. Platforms like Facebook, Twitter, and LinkedIn all have their own sharing button APIs that you can use.
As for which platforms to integrate with, that will largely depend on your target audience. If they are active on social media, then it makes sense to integrate with the platforms they are using. However, if they aren’t particularly active on social media, then there may not be much point in integrating with those platforms.
Finally, you need to decide whether or not you want to allow user-generated content. This can be a great way to promote user engagement, but it also comes with some risks. You’ll need to put in place Moderation policies and procedures to ensure that only appropriate content is being shared.
6) UX Design and Proximity Marketing
- UX design is critical for any mobile app strategy. The user experience must be intuitive and streamlined, or users will quickly abandon the app.
- Proximity marketing can be a powerful tool to reach nearby users with highly relevant messages and offers. However, it can also be intrusive and annoying if not done properly.
- Balance is key when incorporating proximity marketing into a mobile app strategy. The goal should be to enhance the user experience, not detract from it.
- Some proximity marketing tactics to consider include beacon-based notifications, geofencing, and location-based offers.
- Keep in mind that users can opt out of receiving proximity marketing messages, so make sure to give them an easy way to do so within the app itself.
7) Some Factors You May Want to Take Into Account Include:
– The size of your target market. iOS has a larger share of the global smartphone market than Android, so if you’re targeting a worldwide audience, it may be worth developing for iOS first (or even exclusively). On the other hand, Android has a larger share of the Chinese market, so if you’re targeting that region specifically, Android may be the better option.
– The demographics of your target market. iPhone users tend to be wealthier and more educated than Android users, so if you’re targeting high-end consumers, iOS may be a better fit. However, Android devices are more popular with younger users, so if that’s your target demographic, Android may be better.
– The type of app you’re creating. Some types of apps (such as those that require in-app purchases) are more successful on iOS than on Android. Conversely, apps that rely heavily on advertising revenues tend to do better on Android.
– Your development resources. If you have limited resources and can only afford to develop for one platform initially, it may make sense to choose the platform that’s most popular.