Online Promotions:
1) Perfect your search engine submission process in order to get the best exposure
2) If you are still looking for ways to increase your exposure, you can use a search engine marketing service in Calgary, in which you pay for a text ad that appears when browsers search for particular keywords.
3) Run a sweepstakes campaign in which you can provide anyone who subscribes to e-newsletters or registers on your site within a particular time period the chance to win a free gift.
4) Send out a weekly email newsletter to registered members of your website that provides news and tips related to your industry or company with links back to your site.
5) Provide free content to other websites. It is a great strategy- you get a backlink to your site and the other website gets free articles to enhance their offerings.
6) Send a customer-focused, well planned email promotion to a targeted list of potential visitors and provide a credit for shopping from your website. Take time to decide the look and content of your email. You want to give value to your clients and not have it go into their spam folder.
7) Exchange links. Ask a site complementary to yours to put a link of your on theirs and you will do the same.
8) Whenever someone orders something from your website, include a catalog with their order so they will keep coming back for more.
9) Use viral marketing techniques to inspire your visitors to spread the word for you.
10) Create online surveys to find out what your customers want from you.
11) Use other selling portals like online classified advertising to boost exposure to your website.
Offline Promotions:
1) Always include the URL of your website in email signatures, business cards and letterhead to increase the visibility.
2) If your employees wear uniforms, put your URL on them so your clients and prospective clients can know about your website.
3) Include your website URL on all promotional items you give away like key rings, t-shirts, coffee mugs etc.
4) Also, include your website URLs in all press releases.
5) Make it a point to include your web address in your Yellow Pages ad.
6) If you have any company vehicles then it is even a nice place to include your URL. Put your URL on the side of any truck or car that is in the market the whole day delivering your products.