Are you completely happy and satisfied with your eCommerce sales? Or you are not satisfied with your sales? If you can relate to the later, then what are you planning to do to put your eCommerce business at a place where you can get more sales?
These top things can assist your business.
Create Adwords Re-marketing
By implementing re-marketing you can target more visitors that have earlier visited your website. If you are running an Ad Words PPC campaign, you just have to add a snippet of code to your website and create a re-marketing list. When a customer will hit that particular page of your website, their cookie ID will get saved to your list. As you have your list ready, you can create campaigns within your Ad Words accounts that will be visible to people on your list.
Use Facebook Ads
Facebook is a really effective advertising platform that you can make use of bring extra traffic. If you keep your Facebook page posted and updated then you can boost posts and target people who “Like” your page, or you can reach to new audience through targeting. You can also create typical ad campaigns that use Facebook’s widespread targeting options. They also have re-marketing abilities same as Ad Words, which are referred as custom audiences.
Publish Smart Infographics
Infographics have been a successful marketing tool – they are a nice way to deliver your message as well as connect with your audience. They also get a lot of social shares and can make your site visible to huge people. You can create infographic to just increase brand awareness and direct website traffic to your eCommerce store, or you can create one about promoting a particular product. Make it a point to publish your infographic on your website as well as on portals where it can assist you to reach out to other websites and media outlets that would be interested in sharing it. The more people see it, the better results.
Don’t Forget to Use Instagram
Instagram is becoming popular and establishing itself as one of the most used social networks. Several retailers are taking advantage of this popularity and encouraging clients to take selfies with their products and post on Instagram. You can create a campaign for a particular branded hashtag in order to increase brand popularity and sales.
Deal with Cart Abandonment
Increased website traffic can increase card abandonment. It is noted that more than 68% of online shoppers discard their shopping cart without finishing their purchase. In an effort to lower your cart abandonment and increase your sales consider using a special offer triggered by exit-intent technology. When it is understood that your visitor is about to leave the shopping cart without purchasing anything, you can present an offer. It can include free shipping or a special discount coupon.
If you are considering using internet marketing in India to increase your sales, then feel free to contact.