Postcard marketing can be very effective. It’s a physical object given directly to a potential customer, contains a visual medium, and has the potential to increase sales. However, some people tend to miss the mark about making a good postcard that your customers can look at. You have to consider a couple of things, and it can be trial and error with the graphic design.
To get an initial template down, here are seven things you should do when coming up with a postcard design.
1) Figure Out Your Message
Remember this: one postcard, one purpose. You don’t want to overwhelm people with different texts and messages, so figure out what you want to say. Do you want to promote a new item that your brand is coming out with? Are you looking to attach a coupon and give a deal to increase sales prospects?
If you finally have a clear picture of what you want to say to those who will receive the postcard, you might have already brainstormed how you want the postcard to look like. Just a few more elements to consider to polish it up!
2) Choose the Best Typeface
As with any other marketing material, you want something cohesive with your whole brand. Be particular about the type of typography you’re going to use. Just remember that you want something that will be easy to read out. The message may not matter if you choose too tricky of a typeface.
Along with the type, look at the font and colour. Use bold, italics, and underline to emphasize the important words you want your reader to pay attention to the most. A pleasing hue will also help in emphasis and bring life to the design itself.
3) Curate for Your Audience
Since you’re sending the postcard to a particular group of people, it would be good to personalize some elements a little more. Marketers find that putting names on a postcard can feel a bit more personal and appeal to customers more, which can increase your ROI in the long run. You can also have a term for your customer base to let them feel a little more special.
4) Use Negative Space Well
Besides knowing what to put, you should know when you should keep some spaces empty and the design a little more minimal. You shouldn’t consider negative or white space as a wasted opportunity. Instead, it helps your customers know where their eyes should be directed instead, as a crowded postcard can be too much.
5) Create Visual Appeal
Sole text isn’t all too easy on the eyes. Try to choose a great visual tool to convey your product or service to appeal to people’s sense of sight. These can be graphic icons or photos your brand is recognized for.
6) Include Contact Details
Although it might be a given, some tend to forget or make the contact details a little too small. Put your business’s name, website, email address, and phone number so that interested customers can get in touch with you and send an inquiry.
7) Include Call-To-Action
The final thing you need in a perfect postcard is a call-to-action. A good CTA will let your curious customers know what course of action they should take to take advantage of your products or services. Don’t forget to highlight this so that it can stand out from the full copy.
Conclusion
Sending a postcard is one of the most reliable and effective ways to send a message to leads. Along with that, production is a little more simple and less costly. Startups and established businesses can benefit from this direct mail marketing tactic.
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