It goes without saying that you have to invest in SEO to gain a competitive edge in the online market.
Over the years, technology has become more sophisticated, consumer behavior has shifted dramatically, and digital marketing has evolved. As a result, it has become crucial now more than ever to collaborate with a marketing agency to help you apply search engine optimization (SEO) tools to build your customer base and drive sales in the digital landscape.
On Online Success and the Mobile-First Approach
Any of your target audience can access your business online at any time and anywhere. Gone are the times when you had to use a computer or laptop to look something up. These days, if you want to search for something, you can easily do so with a swipe of your finger and a tap on your smartphone screen.
As society becomes more reliant on technology, specifically smartphones, companies scramble to get enough screen time to catch the attention of their target audience, trying to climb up on search results and get people to click on their link.
The mobile-centric attitude of most consumers today seems like a good thing for organizations of all kinds, and it is! Any direct mail marketing agency will tell you that developing mobile-first strategies can dramatically increase your customer reach, build strong relationships with your audience, and provide an excellent user experience.
A Crucial Factor to Remember
Although adopting a mobile-first approach can significantly help your business, it also poses a challenge to your web design. To improve your SEO and improve your user experience, you have to invest in web design. However, when you take mobile screens into consideration, you will also have to work on your web design’s responsiveness.
Design teams tend to develop a website design with desktop or laptop screens in mind. While it is essential to design your website while looking at it on a large screen, you should also test it out on a smartphone.
Responsive web design isn’t a mobile-first strategy since it puts the desktop version first. However, it is still crucial to provide a good experience for mobile users visiting or exploring your site.
So even though creating a responsive web design is different from the mobile-first approach, this practice still shares the same goal: ensuring that users have a seamless experience on any device.
How You Can Benefit From a Responsive Design
Developing a responsive web design may seem simple and less critical than other practices, but it can help your business more than you think! Aside from improved user experience, having a responsive web design will also lead to:
Lower Development and Maintenance Costs
Since you have a responsive web design, you won’t have to worry about shelling out more money to optimize your web page for mobile and desktop users. Having a web page that adjusts to whatever screen it’s viewed from will save you on expenses while still being user-friendly.
Boost Visibility on Search Results Pages
The responsiveness of your website is more than just making the page look nice—it can also help you increase your search results ranking! Since Google favours responsive websites more, your web page will have an increased chance of being presented on search results pages for your target audience to see.
No business can reach success online without investing in responsive web design! If you want to convert leads into paying customers and get ahead of the competition, then think of your mobile users more seriously and ensure that they have a good experience on your site. Finally, make sure to work with a reputable direct mail marketing agency so that your business will grow and thrive beyond the virtual space!
Do you want to achieve online success but don’t know how? Then, let our skilled team at Third Essential help you attract profitable clients and paying customers with our outstanding and effective graphic design solutions! Our digital marketing agency will give you the strongest visual voice and a responsive design to achieve your vision and goals. Request a quote today!