Are you a small business owner considering getting your website built or redesigned and thinking about what you should keep in mind to make the design of your website search engine friendly?
There are a number of things that you should take into account, but there are top important things you should know about SEO friendly web design and how your visitors can benefit from it.
– It Should Be Responsive
It is extremely important for a local small business to have great rankings in mobile search. On an average, 50% of customers who do a local search on mobile devices visit a store in a day or two. Moreover, 78% of mobile searches for local businesses lead to offline sales. For this you need to have a mobile friendly website. Responsive design is the simplest choice as it offers the same user experience to everyone including desktop visitors, laptop users and people who use mobile to make searches.
– They Key Thing Should Be in the Text
As search engines crawl various types of media, text is everyone’s preferred choice. This is the reason why content marketing is becoming so popular. Make it a point that there is text on every page of your website. A number of small business owners make this mistake that they include the important information in pictures instead of text. According to Google Webmaster Guidelines one should try to use text rather than images to show important links, content or names. The Google crawler doesn’t recognize images with text.
– Don’t Forget to Optimize Your Images
When using images, you can optimize them using text to enhance search visibility. This not only helps you optimize your product page more for specific keyword phrases, but it gives your image the chance to be visible on Google image search results. Optimizing an image with text is simple; just rename the filename of your image to include specific keywords.
– Make Sure the Navigation Structure Is Clear
It is another important rule from Google Webmaster Guidelines. It is important to make a site with clear text links and clear hierarchy. Make sure every page is reachable from at least one static text link. Think about the organization of your website to plan an apt link structure.
Depending on the number of pages in your website, this could be as straightforward as creating a main navigation bar and linking to the main five pages on your website.
For more details about web development or internet marketing services feel free to contact our SEO company in India.
