There’s no question that the digital landscape is heavily saturated with businesses competing with each other to achieve a common goal: to attract new, potential buyers amidst the noise. These days, your product or service and website are no longer the most important things you need to market a product successfully.

If you want to grow your customer base even with the new startups and large enterprises vying for the same thing, you must focus on one vital question:

“What do you think?”

What People Say Matters

Others may believe that design and user experience are crucial to a successful marketing campaign. At the same time, some would say that packaging and branding play an integral role in making your business known and recognized by your target audience.

While those mentioned are essential components in boosting brand awareness and loyalty and establishing your online presence, you can’t achieve success without investing in the most critical component of them all: social proof.

Selling isn’t a one-sided thing—just because you think your products or services are of high quality and your website is designed well doesn’t mean your target audience will think the same. When it comes to marketing your brand, what matters most isn’t what your company believes but what your customers think!

Psychology in Marketing

Psychological principles play an integral role in the success of a marketing campaign. Incorporating them into your content and strategies can affect a customer’s purchase decision and influence them to act that benefits your business.

Psychology matters in marketing because it focuses on understanding the target audience. When it comes to marketing, the more you know about the target audience’s actions and train of thought, the better and more customized your strategies will be.

With that said, it wouldn’t be an exaggeration to say that social proof is crucial to your business’s growth and survival!

The Importance of Social Proof

Among the commonly used psychology principles, social proof is one of the most effective and powerful. Social proof can make a business more trustworthy—by taking advantage of external validation and customer advocacy, you’ll have more chances of getting your target audience to notice your products or services and purchase them.

The voices of your previous shoppers carry more weight than a carefully crafted brand message! Any online sentiment, whether positive or negative, can either help or hurt your business.

The more positive reviews and testimonials you have, the more chances your business has of building trust and ultimately generating more profit. As such, you must make sure to use social proof in marketing your brand in a variety of ways.


Never underestimate the impact of psychological principles on your marketing efforts and success! As long as you work with a direct mail marketing agency that knows how to incorporate social proof, your business is sure to catapult itself to the top!

Do you want to develop a more effective marketing strategy but don’t know where to start? Then, leave the job to our skilled team at ThirdEssential! As one of India’s best digital marketing agencies, we can create a marketing experience that will improve your business goals and drive results. Request a quote today!