If you are thinking of promoting your business to new heights, then Google marketing can be a lot of help for you. For the right promotion of business, you need all the right tools along with the planning and strategy that will help you to gain recognition in the market across all the segments. There are various providers of Google marketing in Calgary that you can contact for the right help. Google analytics is used to track all the information about the visitors of the website. It is free and you don’t have to pay any sort of fees to use it.

When you plan a search engine optimization strategy for your website, you need a tool that allows you to track the performance of the keywords and the content that you have planned. This is very useful when you want to compare the current plan with the old one that was used the last time. This will allow you to have an insight on how much traffic was directed to the website and how many hits you registered during the time period. This is really helpful when you want to make necessary changes and it also helps you to compare the results with your competitors. Here are some of the benefits of using Google marketing for the optimization.

1) Its Free

The major advantage that works in the favour of Google marketing is it’s free. You don’t have to set aside any amount of money for the campaign and it offers all the functionalities when compared to any other paid tools for internet marketing. In fact, if used in the right way, it can yield better results than the paid tools.

2) Results Comparison

It allows you to compare the results that were last used with the current ones. This lets you take a look at how the strategy is working and what are the necessary changes that you can make to increase the performance. In the initial campaign, the number of keywords that you have used for the optimization might be less, but as you will further venture deep into the strategy, you will be able to compare the results with the competition and you will start getting more and more keywords and using the right tools, you can promote the website more effectively.

3) Keeping A Track

It also helps you to keep a track of the visitors on the website and allows you to know which user has visited the page and how many times the page got hits. This lets you measure whether the tools that you have used are performing in a right manner and what are the changes that are needed to direct the traffic more to the concerned pages of the website.

4) Segmentation

Segmentation allows you to see how many new users you have encountered on the page during a specific time period. This lets you account the growth you are getting with the new plan.