Like the most of the technologies, what was applied last year in internet marketing efforts may already be out-of-date. Those strategies are slowly fading away while the competition is increasing leaps and bounds. You must re-examine your strategies, with every new year.

Here are 5 effective strategies you should explore in 2022.

1) Optimize for mobile search: In a recent study, it was found out that 80% of adults now have a smartphone and on an average they spend 1.85 hours a day on a mobile device. Also, it is noted that almost 50% of all traffic is mobile. So, now your mobile site should be similar in content, presence and search ability as your desktop site. In addition, having a mobile-friendly site encourages your ranking. You can either specify to the search engine that some of the URLs on your website can be served up on the mobile. This needs a special string of syntax and staying on top of the Mobile Sitemap protocol paired with specified tagging and further namespace requirements. Following the Sitemap
updates, send this to Google. The best option is to get a responsive web design to reduce the effort and time spent on optimizing changes on the same information.

2) Focus on a variety of keywords: SEO has changed over the years to use more than just singular keywords. You might be having your core keyword but there may be more effective keyword phrases you are missing out on. Remember your mobile audience may be searching for different content than the desktop audience. You can use Google’s Keyword Planner to assist plan out a correct budget by finding out bids for your driving force keywords.

3) Don’t overlook social media: Growing and maintaining a social media presence can cover the important page well, in rank. Fortunately, from SEO’s point of view, having a robust, dynamic presence is important not the engagement (retweets, shares, likes) of the content. If you have duplicate accounts or inactive pages for your brand, kill at least one of them. Filtering the user for the content you want them to see is essential. Viewer should not be confused by old content or inactivity. Keep your social media pages posted.

4) Discard complex UX and URL: You should check for a list of on-page and on-site checks and balances focusing on categories like encoding issues, homepage content, meta tags and redirect issues. Rectifying these performance limiting issues is important for higher SEO for the complete site. Also, check website’s links and URLs, like data-based dynamic URLs that are very long, difficult to remember and lack SEO supporting keywords, broken links and 404 errors can harm search rankings. So, find out about these and fix them ASAP.

5) Team up with PR: One strategy that has not changed in the huge world of SEO is inbound links back to your website. This assists in referral traffic. To get these helpful links from top quality sources you should actively give your services and products to journalists who write about your industry. Keep it straightforward and explain how
people can benefit from your services and products. Don’t beg for links, create them.