Branding can take an ordinary item with nothing remarkable about it and turn it into a trademark product. A leather purse in a specific shape might cost something under $50, while the same bag with the trademark Louis Vuitton pattern can go up to thousands of dollars. The object holds a greater extrinsic value because people associate it with the brand, which is typically accompanied by superior quality and service.
This doesn’t just apply to big companies. When smaller businesses figure out a way to cement their branding into their products and services, customers are willing to pay more as the perceived value goes up!
Brand building can be a challenge for startups, especially those that are working on a tight budget and need to ensure ROI for every investment made. Fortunately, some dependable branding strategies can be developed with an advertising service to successfully put out a good brand image.
Digital Marketing and Branding
What is digital marketing, and how can it help a business brand itself successfully? It does so by focusing all marketing efforts on channels that use the internet and an electronic device, such as social media, search engines, websites, and email. By meeting your audience where they are, you can better connect with them and understand how they perceive your value as a business.
Different aspects of digital marketing can help your brand propel itself forward and improve your perceived value as a business.
– Building a Unique Identity
With so many businesses going online, it might seem like a near-impossible task to establish a unique brand identity. Competition is at an all-time high, and customers are constantly taking their pick from the many choices available to them. Given that daunting idea, how exactly can you make your brand stand out?
The right digital marketing strategy will put your business on the map right where your target audience can find it. Your marketing campaigns are designed to target a specific group of people that will find your brand relevant to them, making brand awareness even higher.
– Multi-channel marketing
Almost everybody who owns a smartphone will use five to six different channels daily, with the most common being mobile apps of different varieties, social media, texting (SMS), and email.
Digital marketing allows you to leverage a unified medium that can reach your customers through these different channels. Multi-channel marketing allows you to build your brand anywhere without coming up with a completely separate campaign for each channel, which was usually the case with traditional marketing back in the day.
– Going Viral
Digital marketing dismantled the belief that brands could not earn their success overnight, often taking years and decades to become a full-fledged name that people trust. This is no longer true, with the concept of virality that can get your brand more attention than you imagine in a split second. Sending out just the right Tweet, Facebook post, or other types of content can make you an overnight success, within reason.
Very few reach virality to the point of millions of views, but it is a realistic expectation to reach several thousand if your content catches on. Virality is so effective that there are even studies dedicated to the science of going viral. Focus on making content that is true to your brand with a touch of creativity.
Don’t forget that marketing is also supposed to be a fun process! You may just see one of your posts hit 50,0000 shares without you expecting it.
Conclusion
The power of branding can elevate your brand and business to the next level with digital marketing. By giving you the right kind of exposure to the most relevant audience, your products and services start to build credibility and gain authority. With consistent efforts, effective content strategies, and a bit of time, you’ll be able to establish a unique, valuable brand in your niche to encourage more customers and a greater positive ROI.
Your marketing efforts don’t have to be limited to digital strategies. Here at Third Essential, we offer digital marketing services, as well as web development, web and graphic design, social media marketing, and full scope IT services. View our portfolio and request a quote today!