To be the first choice for online patients looking for dental services, you must focus on increasing your SEO value. You can boost your SEO efforts by following different on-page and off-page tactics.
1) Design an Appealing Website
The visuals and user experience that the online users get in the first 2-5 seconds is the deciding factor if these users will stay on the site for longer or simply bounce back. Therefore, you must first focus on the good visuals of the entire website to engage the user.
2) Consider you Website Structure
A simple website architecture and lesser web pages not only reduce the website loading time but also help in ranking your website higher.
3) Create Readable Content
Make sure you create quality and unique content. Be careful that there isn’t any duplicate and plagiarized content. Avoid using too many jargons as your target audiences may not understand what you are trying to communicate.
4) Consider Responsive Design
According to a Google report, nearly 40% of people use their mobile devices or smartphones to get instant results of what they are looking for. Give them this facility by having a website with responsive website design.
5) Focus on Quality Backlinks
Backlinks are key components of successful search engine optimization. To add backlinks to your dental website manually, you can consider guest blogging on relevant websites and sharing content on content syndication sites.
6) Use Keywords
To find the most suitable keywords, use tools like Google AdWords Keyword Planner, Keywordtool.io, Moz Keyword Explorer, and Long Tail Pro. Once you have your list of keywords, place them smartly in the content for better SEO value.
7) Have Quick Loading Pages
Load your website quickly by leveraging browser caching so that the user’s browser does not have to request for files from your server constantly. To do this, you can use Gzip or HTML compressor for file compression, to minify the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes.
On Page SEO Tips
1) Claim and Optimize Local Listings
To optimize your local listings, add every crucial information after claiming them. Right from your dental clinic’s name to the contact information and the hours of service, feed in every information.
2) Encourage Customer Reviews
Positive reviews make 73% of consumers trust a local business more.
3) Create YouTube Videos & Other Visual Content
People have an ever growing interest in video content. This is one reason why search engines give importance to video content. Furthermore, videos have less competition, so they tend to rank higher on SERPs.
To know more about SEO and to start SEO for your dental website, reach out to the best SEO strategists near you.